Post by nelsonelias on Feb 19, 2024 21:46:16 GMT -8
Let's go through a practical example to learn how to identify and analyze Search Intent . Example of how to optimize Search Intent for Website Start with the keyword "Damaged furniture". We have 3 options that many SEOers will consider. Furniture business: some articles are in the form of "Buy quality furniture at good prices in Ho Chi Minh City". Repair service: with articles like "Cheap home furniture repair service". Selling repair kits: with the article "Furniture repair kits at home" or "simple tips for repairing furniture at home" Google also provides information to help determine user intent Google also provides information to help determine user intent What are the influencing factors of Search Intent? In fact, more than 60% go towards the first choice and gradually decrease for the following two options.
However, if you search for results on Google, the priority order is completely reversed 180 degrees. Self-repair results were high, while services and sales were few. Returning to the 3 options above, it is necessary to analyze Loan Phone Number List user behavior here. Considering the Vietnamese market, where the majority of people searching for this keyword are people with low to middle income. We know this because the word "broken" here refers to the nature of the thing and the user has two options: buy a new one or repair it. Meanwhile, if they want to buy new, they can search for transaction keywords such as "beautiful furniture" or "good furniture in Hanoi"... so, their choice can only be repair. From there, it can be concluded that they want to save some money by repairing instead of buying a new one. B
Then we still have two options: "repair services" and "repair tools". The reason why repair services are ranked second is because when considering geographical factors, this is Vietnam. We are all too familiar with the image of our parents and grandparents repairing family furniture themselves. What is the optimal solution for Search Intent for Website? Although, with a large number of SEOers targeting "furniture business" content. When users search for this keyword, they may be reluctant to visit because the first results are all the same. However, when they find articles with the right Intent as "self-repair tools at home", they will spend time on it. And of course, over time, results that meet this Search Intent will occupy higher positions. The solution now is to provide valuable information surrounding the topic "self-repairing furniture" or "tips to repair old furniture", which can be articles, images, instructional videos.
However, if you search for results on Google, the priority order is completely reversed 180 degrees. Self-repair results were high, while services and sales were few. Returning to the 3 options above, it is necessary to analyze Loan Phone Number List user behavior here. Considering the Vietnamese market, where the majority of people searching for this keyword are people with low to middle income. We know this because the word "broken" here refers to the nature of the thing and the user has two options: buy a new one or repair it. Meanwhile, if they want to buy new, they can search for transaction keywords such as "beautiful furniture" or "good furniture in Hanoi"... so, their choice can only be repair. From there, it can be concluded that they want to save some money by repairing instead of buying a new one. B
Then we still have two options: "repair services" and "repair tools". The reason why repair services are ranked second is because when considering geographical factors, this is Vietnam. We are all too familiar with the image of our parents and grandparents repairing family furniture themselves. What is the optimal solution for Search Intent for Website? Although, with a large number of SEOers targeting "furniture business" content. When users search for this keyword, they may be reluctant to visit because the first results are all the same. However, when they find articles with the right Intent as "self-repair tools at home", they will spend time on it. And of course, over time, results that meet this Search Intent will occupy higher positions. The solution now is to provide valuable information surrounding the topic "self-repairing furniture" or "tips to repair old furniture", which can be articles, images, instructional videos.